Bing Trumps Google for AOL Contract

July 10, 2015

Bing and Microsoft

Late last month, Microsoft search engine Bing announced a 10 year partnership with media giant AOL. The deal is set to begin in January of 2016, and will allow Bing to manage the search function across AOL's vast portfolio of sites. While a deal between these two industry giants may sound like a drop in the bucket in the business world, the real story lies in the David and Goliath style fight that has lead up to the announcement. 

Since the early 2000's, AOL had contracted Google to manage it's search functions. The dominant tech giant is widely considered the authority in the search engine industry, and currently holds about 64% of the core search share in the United States. In comparison, Bing holds just over 20% and is scraping together every stone it can throw at it's industry rival.  According to Microsoft, "Bing continues to grow organically as well as through key partnerships," and plays an "integral part [in] popular first- and third party devices and services." With AOL on their side, the future looks bright, as AOL has considerable influence both domestically and over seas. 

As the dog fight for market share continues, Bing will continue to make efforts towards establishing itself as a formidable opponent. While this may not be the stone that puts David on the map, the loss of this 10 year deal will certainly have Google on it's toes. 


5 Tips For Businesses To Save On Their Energy Bill

By Andrew Sandglass • March 27, 2025
Let us help your business save!

A Message From Our President

March 10, 2025
As businesses continue their budgeting process throughout 2025, electricity supply costs across the PJM Interconnection region are rising, driven largely by an increase in capacity charges. Capacity charges, which ensure enough power is available during peak demand, have seen a sharp uptick, leading to higher rates, especially in the DC and Maryland energy markets. Both residential and commercial customers are facing these increases, with supply prices potentially rising by as much as 20%, significantly impacting operational costs across Montgomery County, Prince George's County, Baltimore County, Ann Arundel County and towns all across the east coast. However, there is still time to mitigate the coming increase in supply rates. From simple energy efficiency upgrades, such as LED lighting or smart thermostats, to longer-term projects like solar panel installations and power walls, businesses have a range of commercial energy solutions to reduce consumption and control costs. These procurement strategies can offer significant business energy savings over time and position companies for more sustainable energy use. We encourage you to talk with business owners and decision-makers in your network about these rising costs. This is a great time to introduce them to Electric Advisors , where we can help them navigate these changes and find ways to reduce their energy expenses. Your referrals can play a crucial role in helping those in your network become more competitive and we've made a profound impact on local businesses up and down the east coast and beyond. See below for an example of where our clients are being serviced.  Best,

Electric Advisors Earns Montgomery County Green Business Certification

March 6, 2025
Electric Advisors, Inc. is proud to announce that we are now a Montgomery County Certified Green Business! We are also proud to share that we have recently received silver level recognition, after reaching bronze just a short number of months ago. This achievement reflects our commitment to reducing our impact on the environment and actively integrating sustainable practices into our daily operations. The program, operated in partnership with Bethesda Green and the Montgomery County Department of Environmental Protection, encourages businesses to be leaders in environmental stewardship while working towards a more sustainable future. By participating in this certification program, we join a growing community of forward-thinking businesses dedicated to creating a greener economy. The certification is structured around continuous improvement, offering businesses the opportunity to progress through Bronze, Silver, Gold, and Platinum levels as they enhance their sustainability practices. To learn more about the Montgomery County Green Business Certification Program and how your business can get involved, click here . Electric Advisors is proud to be part of this initiative, and we encourage other local businesses to explore the program and join us on the path to a greener future. Help us embrace sustainable practices and work towards a greener future for our community!