September electricity and natural gas pricing has continued to beat the utility SOS (Standard offer Service) pricing in most markets. Giving companies that pay directly for their utilities an opportunity to lower their energy costs and deploy those savings to other areas in their business. Recently a restaurant client reduced their cost of electricity by a penny per kilo Watt hour using Electric Advisors as the conduit, saving over $8,000.00 over the next 12 months. According to the owner, close to 50% of the money not being spent on energy is going to be used to beef up their social media outreach as part of a larger campaign to fill more seats more often. What would you business do with another $4,000.00 in marketing spend?