With all of the coming changes to our Web properties — or after the changes, depending on when you’re reading this — I neglected to mention one important part of our Web strategy going forward.
This affects participants in our Affinity Partners Program, but we mean “affect” in a positive way.
After we make our virtual move, make sure all of our proverbial t’s are crossed and i’s are dotted, and tested the heck out of it all, we’re going to launch landing pages for all of our current Partners, and make them available for future Partners.
These landing pages will be specially built for each individual Partner organization. They will contain all of the information needed for their members to either make contact with us to help them with their commercial utility accounts, or to directly sign them up for residential service.
Just a bit of background: Our Affinity Partners offer our services as part of their benefits to their members, which are usually businesses. Those businesses, in turn, not only can take direct advantage of our commercial utility-rate negotiation services, they can offer our residential utility-rate services to their own employees as a worker benefit. Our Affinity Partners, meantime, benefit from each deal we sign … commercial and residential.
What’s really cool is that we’ll be creating unique, easy-to-remember addresses for these landing pages. So for our partners at the Olney (MD) Chamber of Commerce, their landing page will be http://electricadvisors.com/olneychamber. And our partners at the MidAtlantic Association of Cleaners (dry cleaners/laundromats) will be http://electricadvisors.com/mac. Of course, each chamber or organization will have full input into their address.
Besides having full landing pages with all the information they’ll need to either contact us or sign up, all members of the groups in our Affinity Partners Program will have direct access to one of us at Electric Advisors, via either the phone or e-mail.
From what I’ve seen, this is a unique feature that no other energy supplier or broker is doing for their own Affinity Partners — if they even have such relationships. It’s just another way we here at Electric Advisors are looking out not only for our Affinity Partners, but for their respective memberships as well.
If you’re interested in exploring an Affinity partnership with us, please give me (Bob Woods) a call at 240-482-8276, or use the Contact Us form at the bottom of our About page.
